Lucky Orange is one of the many conversion optimisation tools out there to help your business grow. It aims to improve your conversions, allowing you to take website visitors and turn them into genuine leads of sales. This is possible thanks to a variety of features, with a particular focus on website heatmaps.
Arming yourself with this digital marketing tool will help you understand more about your website, where people click, what people do and how to transform your site into a converting machine.
Lucky Orange Session Recordings lets you watch visitors as they navigate your site. You’re able to witness what stops visitors from converting, offering a full timeline of their interactions and when they lose interest.
The Live Chat feature can be embedded on your website to offer instant customer support. As a result, this helps to drive conversions by answering customer queries and attempting to remove certain barriers that may stop conversions in the first place.
With Lucky Orange Visitor Profiles, you can compile a full record of interactions a visitor has with your site. Profiles can be created to display someone’s entire history on your pages, allowing for next-level visitor research. In turn, you can find the highest-value visitors that are worth focusing on more than others.
Data is a key element of all websites and this digital marketing tool lets you get a hold of it. The key here is that Lucky Orange Dashboards helps you focus on the data points and metrics that mean the most to you. You can construct as many dashboards as you want, displaying the data that actually matters. This can all be viewed via your dashboard or through email reports. Understanding key metrics could be what helps you improve your site to make more conversions.
Lastly, Lucky Orange has a survey feature that lets you design and creates your own surveys for people to view. These surveys can then be used to learn more about different aspects of your site.
Heatmaps are crucial for your website as you can see which parts of a page drive conversions. Lucky Orange Dynamic Heatmaps clearly displays where people are scrolling and clicking, so you’re able to analyze every page to see what generates attention and what doesn’t. Thus, you can work on improving underperforming pages to improve conversions.
Lucky Orange Conversion Funnels is a feature that helps you identify and fix conversion roadblocks. You can use this feature to understand the key metrics in your conversion funnel, pinpointing the moments that visitors leave your site.
The announcements feature is simple yet effective. It lets you add pop-ups or announcements to your site, displaying key information for visitors. In theory, this helps you showcase new deals or important things that you believe visitors should know. Something as simple as a well-timed pop-up could drive more conversions.
Lucky Orange Form Analytics is a crucial feature for any website owners that use forms. Whenever someone abandons a form or doesn’t fill it in, this feature will help you figure out why. Consequently, you can develop better forms that actually convert.
The following tools can be integrated alongside Lucky Orange for a more seamless experience:
Free
Build – $14/Month Paid Annually
Grow – $28/Month Paid Annually
Expand – $58/Month Paid Annually
Scale $128/Month Paid Annually
Enterprise
Blog
A free blog is available on the Lucky Orange website to help users get the most out of this digital marketing tool. It includes regular posts on how to improve conversion optimisation, as well as extra help with things like website heatmaps and various features.
A complete Help Centre is available with information on everything related to the application. This includes installation help, assistance with getting started, FAQs and more.
Lucky Orange is truly a top digital marketing tool for anyone with a low-converting website. It helps you understand more about your site and why it may struggle with conversions. The heatmaps and session recordings will let you see exactly where people are going and what makes them convert or bounce. Alongside the detailed data analytics and extra features, you can construct a plan that makes your site a conversion machine, reducing the number of unconverted visitors.
With plenty of pricing options available, there’s an affordable level for anyone. Lucky Orange also has one of the best free plans out there, providing all of the key features without any costs, making it ideal for small websites that are just starting out.
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