Overview

ActiveCampaign is a powerful email marketing automation platform with CRM (customer relationship management) and offers a wide range of features aimed at helping small businesses and entrepreneurs increase engagement with their customers and increase conversion rates. 

 

It allows you to set up email campaigns, track their results, drive more leads, send newsletters, sales automation, Landing Pages,  appointment scheduling, contact management, track customer interactions, and more! It has a user-friendly interface, and the ability to track and measure the success of your campaigns including social media marketing campaigns. 

Features

Email Marketing

Create targeted and personalized email campaigns directed specifically to the right group of people. Use the drag-and-drop email designer to create campaigns in minutes or use any of the 250 + email templates, and see what’s working with A/B testing.       

Marketing Automation

Leverage your customers' and prospects' interactions with your company by sending automated responses. Automate welcome messages, track contact engagement, text messages, landing pages, and much more! See a birds-eye view of each customer’s lifecycle.

Analytics and Reporting

Understand what is happening in your business through real-time data, and make valuable business decisions.  Analyze email click-through rates, form completion, track sales reports, and more! 

Conversations 

Collaborate with your customers across multiple channels and personalize their experience with live chat and automate message flows with chatbots.

CRM & Sales Automation 

Manage your contacts in one centralized platform.  A sales team can monitor each prospect's interaction within the sales process so they can build strategies on real data to move the prospect further towards a buying decision and become a customer.  

Sales Engagement

Interact with potential customers to create a relationship that will result in a sale. Qualify leads and identify the highest-value prospect. Then focus your efforts on those who are most likely to buy from you by asking specific questions and sending specific messages to move the prospect toward the sales pipeline.  

Landing Pages  

Create great looking landing pages that customize for each person. Choose a landing page template from the many available to capture leads and grow your audience.  

Web Personalization  

Personalization enables you to add precise and relevant content and images to every website visitor using tags based on interest and engagement, to attract attention and sell more. 

Integrations

Over 800 apps are available to integrate with, including your favorite apps that you use every day. 

and many more…

Support

Price Plans

The following price plans are based on up to1000 contacts. Price increases as you add more contacts to your account.  

 

Note: ActiveCampaign plans are all paid yearly plans. Some features listed below can vary depending on your business model. Check their website for more accurate features about B2C, B2B, and E-commerce. The following plans are related to B2C.  

Free Trial for 14 days (No credit card required)

This includes limited features

Lite $29.00/mo – up to 1000 contacts 

(paid yearly USD) 

 

Marketing Suite  

  • Email marketing 
  • Email automation 
  • Unlimited email sending
  • Drag & drop email builder 
  • 125+ email newsletters
  • Subscription forms  
  • Segmentation 
  • Site and event tracking 
  • Campaign and automation reporting

 

Sales Suite 

  • Import leads 
  • Sales emails 
  • Lead capture forms 
  • Segmented outreach 

 

Service Suite 

  • Customer newsletter 
  • Customer analytics 

 

Platform & Support 

  • 1 User 
  • Import contacts 
  • Chat and email support 
  • Unlimited access to online resources  
  • Mobile contact management & marketing access 
  • Integrate to over 870 CXA partners 
  • 500+automation recipes 
  • Unlimited inactive contacts 
  • APIs, webhooks, and developer tools 

Plus $49.00/mo – up to 1000 contacts 

(paid yearly USD) 

 

Marketing Suite  

Everything in lite +:

  • Landing pages 
  • 50+landing page templates 
  • Facebook custom audiences 
  • Contact scoring 
  • SMS marketing 
  • Automation map 
  • Conditional content 
  • Advanced performance reporting 
  • Custom branded forms and landing pages 

 

Sales Suite  

  • CRM with sales automation 
  • Lead scoring 
  • Sync inbox with CRM 
  • Mobile CRM app 
  • SMS prospect nurturing 
  • Task reporting  

 

Service Suite 

  • Sales CRM sync 
  • SMS service followup 
  • Deal assignment 
  • Customer success piplines 
  • Account management 
  • Customer health scoring 

 

Platform & Support 

  • Up to 25 Users 
  • Advanced mobile reporting 
  • Custom user permissions 
  • Advanced integrations with leading Ecommerce applications such as Shopify and BigCommerce 

Professional $149.00/mo – up to 1000 contacts 

(paid yearly USD) 

 

Marketing Suite  

Everything in plus +  

  • Website personalization 
  • Predictive sending 
  • Predictive content 
  • Marketing attribution 
  • Split automation 
  • Attribution reporting  
  • Site messages  

 

Sales Suite 

 

  • Sales engagement automation 
  • Win probability  
  • Conversion reporting  
  • Split automations 

 

Service Suite 

  • Split automations 
  • Personalized product experiences 
  • Conversion reporting 
  • In-app messaging  

 

Platform & Support 

  • Up to 50 Users 
  • Dedicated onboarding specialist  
  • CXA strategy consultation and access to quarterly business reviews 
  • One to one trainings   

Resources

  • ActiveCampaign 101 has everything you need to get up and running fast. There’s plenty of training materials in the form of written content, videos, webinars and guides that cover everything you need to know on how to use the platform and features.
  • Book a 30 minute one on one call with an expert 
  • Join the ActiveCampaign community

Summary

ActiveCampaign is an excellent marketing automation platform that can help you grow your business. It can help businesses of all sizes achieve their marketing goals. 

 

It is suitable for all types of business models and caterers for B2C, B2B, and E-commerce. Whichever industry you are in whether it’s travel, blogger, technology, agency, real estate, etc, ActiveCampaign has all the tools you will need to create successful marketing campaigns.   

 

ActiveCampaign helps small businesses manage their interactions with customers and prospects all under one roof with automation. It is a complete CRM system that will help improve productivity and increase sales.  The email marketing software offers so much more within its features than we can list here, so it’s worth checking its website.   

Our service is free of charge, but we receive commissions from the companies we refer to you if you make a purchase, which helps fund our site.

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